Bright Side Feature Stories

Hard Rock Hotel & Casino Atlantic City Celebrates PINKTOBER

For the second consecutive year, Hard Rock Hotel & Casino Atlantic City will go pink the month of October in honor of PINKTOBER, the property-wide fundraising initiative to benefit American Cancer Society’s Making Strides Against Breast Cancer.

The efforts include participation in the Making Strides Against Breast Cancer Virtual Benefit, food and beverage specials, spa specials, exclusive retail items and more.

Virtual Benefit

Hard Rock Atlantic City will participate in the Making Strides: Virtually YOUnited event as the Hope from Home & Digital Entertainment Sponsor where their “Chart-Toppers” team will raise funds and awareness throughout the month.

The virtual event will take place on Thursday, Oct.15 from 7. to 7:30 p.m. and will feature performances by local Hard Rock musicians, Patty & Bugzy and Jimi Milligan.  

Food & Beverage

PINKTOBER drink specials including a Pink Lemon Drop ($10) will be featured at Lobby Bar, Hard Rock Center Bar and the Sports Book Bar. Additionally, guests can purchase a limited-edition PINKTOBERTervis cup ($20) which includes a complimentary extended-pour cocktail at Lobby Bar and Center Bar.

Council Oak Steaks & Seafood and Kuro will honor the fundraising efforts with specialty sweets such as angel food cake and cotton candy ice cream ($12 each) benefitting the cause.

Rock Spa & Salon

Guests looking to pamper themselves for a good cause can experience thematic PINKTOBER Rock Spa & Salon services including pink hair extensions ($10 each) or the Touch of Pink Express Manicure ($45) featuring an exclusive pink breast cancer awareness nail decal.

Guests can also amp up any 50-minute spa service with Pink Warrior Aromatherapy ($10) featuring a blend of essential oils designed to protect, defend and boost the immune system.

PINKTOBER services are available Mondays, Thursdays and Fridays through Oct. 30.

Retail Items

The Hard Rock Store and Rock Shop are the perfect places to shop for exclusive pink inspired merchandise including masks, bandanas, hats, shirts, drinkware and pins. PINKTOBER merchandise is also available via the online Rock Shop at

Photo Opportunities

Along with a designated pink flower wall in the lobby, there are pink florals and lighting throughout the resort that are the perfect backdrop for social savvy visitors.

About Hard Rock Hotel & Casino Atlantic City

Set on 17 acres, with the legendary Atlantic City Boardwalk as its backdrop, Hard Rock Hotel & Casino Atlantic City has become Atlantic City’s go-to entertainment destination.

The property features endless gaming, multiple dining options, a full-service spa, lavish guest rooms and a gaming floor that boasts 2,200 slots and 120 table games, along with a dedicated Sportsbook.

Currently operating at a mandated limited capacity, the resort destination unveiled new and thorough Safe + Sound protocols, which include the requirement of face coverings and temperature scans for all guests and team members upon entering the building. A new Safe + Sound Clean Team was also established to focus on cleaning and disinfecting high-touch surfaces.

More than 200 hand sanitizer dispensers have been placed in high-traffic areas such as key guest and team member entrances and additional air filters were added in common areas to increase the quality of air circulation, maximizing the exchange of fresh air.

The property offers five spacious outdoor dining options to complement its In-Room Dining menu, while adhering to current New Jersey indoor dining restrictions, including the Beach Bar, Hard Rock Cafe, Sugar Factory, Balcony Bar and the new addition of Fish & Co., which offers ocean views, seafood favorites and refreshing cocktails.

The music-inspired offers guests a look at one of the world’s largest music memorabilia collections, along with services from Rock Spa® & Salon, which offers rhythm and music inspired treatments like the Soul Survivor Massage, currently from a limited menu.

From casino games and entertainment to one-of-a-kind amenities and luxe accommodations, Hard Rock Atlantic City offers an unparalleled experience for all types of travelers.

Hotel guests can enjoy high speed, property-wide Wi-Fi, 24-Hour In-Room Dining and towel and chair service at Hard Rock Beach.

For more information including continued updates on the Safe + Sound protocols or to book your stay, please visit

About Hard Rock®:

Hard Rock International (HRI) is one of the most globally recognized companies with venues in 248 locations spanning 70 countries that include owned, licensed or managed Hotels, Casinos, Rock Shops®, Cafes and Hard Rock Live concert halls.  

Beginning with an Eric Clapton guitar, Hard Rock owns and showcases the world’s most valuable collection of music memorabilia at more than 83,000 pieces. In 2020, Hard Rock International was honored as one of Forbes Magazine’s Best Employers for Diversity and Top Employers for Women.

Hard Rock was recognized as one of the top performing hotel brands in J.D. Power’s 2020 North America Hotel Guest Satisfaction Study for the second consecutive year. 

HRI destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located.

The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit or

Making Strides Against Breast Cancer (MSABC)

Making Strides Against Breast Cancer (MSABC) is the largest network of breast cancer events in the nation, to lead the fight against breast cancer. MSABC invests in breakthrough breast cancer research to better understand, prevent, find, and treat the disease.

They support patients by providing free rides to chemo, free places to stay near hospitals, and a live 24/7 cancer helpline for answers and support.

They also have an education and prevention program that helps people reduce their breast cancer risk or find it early when it may be easier to treat.

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