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Hard Rock Hotel & Casino Atlantic City Announces Its 22nd Annual PINKTOBER® Campaign

Hard Rock honors the month with fundraising events supporting breast cancer awareness and research.

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Hard Rock International continues its annual campaign for PINKTOBER® as the brand comes together to support breast cancer awareness and research with limited-edition merchandise, food and beverage menu items, and local events.

Throughout the month of October, Hard Rock Hotel & Casino Atlantic City will be participating in the campaign through fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®, with proceeds benefiting the American Cancer Society. 

Hard Rock continues to live out its mottos of “Love All – Serve All” and “Take Time To Be Kind” with its steadfast support throughout Breast Cancer Awareness Month, with the goal of lending a hand to the people and communities that need it most.

“Hard Rock Atlantic City is honored to support those in need, especially those in our local community through the American Cancer Society during PINKTOBER,” said Joe Lupo, Property President at Hard Rock Atlantic City. “It’s a privilege to bring our guests and community members together through fundraising events that deliver a unifying message of strength, hope and awareness for those affected by this disease.”

Limited-Edition Pinktober Merchandise

This year, Hard Rock International will be offering uniquely designed, limited-edition merchandise in support of breast cancer awareness and research, which include a PINKTOBER-themed Hard Rock t-shirt and a newly designed PINKTOBER pin.

Additionally, through the Hard Rock Heals Foundation, a percentage of all proceeds will be going to charities that help raise awareness and funds for breast cancer research. 

Those looking to shop the PINKTOBER merchandise can visit the Rock Shop at Hard Rock Atlantic City or the online Rock Shop at

Stay Strong with Hard Rock Hotel

To celebrate the unwavering strength of women battling breast cancer and breast cancer survivors, Hard Rock Hotels will introduce the mantra, “Stay Strong with Hard Rock Hotels” as the brand commits to donating 50 special stays for four-nights each at Hard Rock all-inclusive resorts.

PINKTOBER Takes the Stage

Hard Rock Hotels & Casinos continues its worldwide support of PINKTOBER with one-of-a-kind fundraising events across the brand’s international hotel and casino portfolio. 

Guests wanting to show their support and participate in the pink party can visit Hard Rock Atlantic City take part in fundraising activations benefiting the American Cancer Society from Oct. 1 to Oct. 29, 2021.

Events include Making Strides of Ocean City N.J. on Sunday, Oct. 10, at 9 a.m. where Hard Rock Atlantic City is the presenting sponsor.

Additionally, Vice President of Entertainment and Marketing Services Michael Woodside is participating in the American Cancer Society’s Real Men Wear Pink campaign benefitting the cause.

The resort will also light up the atrium and North Tower exterior with pink lighting.

Spin to Win PINKTOBER Donations

Players on Hard Rock Digital’s free “Hard Rock Social Casino” game will determine how much is donated to the Hard Rock Heals foundation in honor of PINKTOBER.

The more players spin, the more the donation amount increases starting at $1,000 for 25 million community spins and increasing at regular intervals up to a $10,000 top donation. More details on how to participate can be found here.

The Flavors of Pink

Hard Rock Atlantic City will feature a limited-time menu of pink-themed food and beverage including the Tito’s All Time Favorite Cocktail at Lobby Bar, the On the Rocks cocktail at Hard Rock Live at Etess Arena and Fresh Harvest, J. Lohr Cabernet Sauvignon at Council Oak Steaks & Seafood, and the Pink Whitney Cosmo at Hard Rock Center Bar.

Those looking to dine at Hard Rock Atlantic City can make a reservation by visiting

Those looking to book a room at Hard Rock Atlantic Citycan visit

To purchase Hard Rock merchandise, visit the online Rock Shop at

For additional information on the Hard Rock brand, visit

About Hard Rock Heals Foundation®:

The Hard Rock Heals Foundation is a registered 501(c)(3) charitable organization and oversees all philanthropic outreach for Hard Rock International.

Music is energy; it stirs emotion, inspires, connects, and restores. The Hard Rock Heals Foundation exists to improve lives through the power of music.

Since its inception in 1971, Hard Rock International has brought people together through the power of music.

We have developed partnerships with artists ranging from emerging to iconic in support of charitable efforts around the world.

The Hard Rock Heals Foundation provides grants and assistance to individuals whose goal is to heal through the power of music.

Partnerships with like-minded, music-centric organizations allow Hard Rock Heals Foundation the opportunity to improve lives and promote wellness.

About Hard Rock®:

Hard Rock International (HRI)  is one of the most globally recognized companies with venues in 68 countries spanning 241 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform.

Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe.

In 2021, Hard Rock was awarded the Top Employer in the Travel & Leisure, Gaming, and Entertainment Industry by Forbes, designated as a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal and named the top performing hotel brand in J.D. Power’s North America Hotel Guest Satisfaction Study for the third consecutive year.

In 2020, Hard Rock was honored as one of Forbes Magazine’s Best Employers for Diversity and a Top Employer for Women. Hard Rock Hotels & Casinos also received first place ranking in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group.

Hard Rock destinations are located in international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, Global Gaming’s 2020 Property of the Year.

The brand is owned by HRI parent entity The Seminole Tribe of Florida.

For more information on Hard Rock International, visit or